The game is lost. Frankly, you don’t feel like talking about it with a reporter like me. But you have to.
Remember that the seemingly humdrum post-game interview is in fact the cornerstone of media interaction.
Understand what I want and anticipate the questions I am likely to ask. Take advantage of the predictable
nature of the situation. Seize control of the interview from the start and steer it in the direction you want it
to go. Ingratiate yourself to the team, school community and the public by remaining dignified, positive and
forward-thinking.


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Be a post-game media darling in defeat(B).pdf
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