It shouldn’t be a surprise that social media has become a huge part of the collegiate recruiting process. College coaches look at high school prospect’s pages on Twitter, Facebook, and Instagram to get more of an idea of who the recruit is and what they actually are like. Anyone can put on a good face for a visit with a coach, but what you share on social media is often more similar to the person you are 24/7. What you put on those pages can make or break you.
Now, I’m not saying you need to go delete your pages. Social media is a great tool to connect with people and to build a personal brand that you can use after your high school days. You can post about the cool things you have tried, things you are interested in, and about your sports accomplishments. So, I’m a huge fan of using social media as a positive tool – but you have to know how to clean yours up for it to be really effective in that way.


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