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Eventlink® Named Official and Exclusive Digital Ticketing Partner of the NIAAA
July 15, 2025 — Eventlink®, the One Spot software built by athletic directors for athletic directors, has been named the Official and Exclusive Digital Ticketing Partner of the National Interscholastic Athletic Administrators Association (NIAAA). This strategic partnership brings Eventlink®’s trusted ticketing technology to schools nationwide, reinforcing a shared mission to support athletic administrators and enhance the game-day experience.
“We’re excited to be the official digital ticketing partner of the NIAAA,” said Brandon Smith, Director of Eventlink®. “Our mission has always been to support athletic directors with tools that make their job easier and more impactful. This partnership is a great step forward in connecting schools across the country with a ticketing solution that’s simple, reliable, and built with both their needs and their communities’ needs in mind.”
Eventlink® provides schools with a streamlined way to manage digital tickets and season passes, including options for customizable ticket types, contactless entry, and real-time reporting. Its school-first approach and mobile-friendly interface have made it a trusted solution.
“Partnering with Eventlink® represents an exciting step forward in our ongoing mission to support and enhance interscholastic athletics,” said Phil Rison, Executive Director of the NIAAA. “By embracing innovative digital solutions like Eventlink®’s ticketing platform, we’re helping schools streamline event management, improve the fan experience, and ensure greater efficiency and security for athletic programs nationwide.”
About Eventlink®
Eventlink® is the best-in-class software platform created by athletic directors for athletic directors. Trusted by schools nationwide, Eventlink® empowers administrators, coaches, parents, and athletes with tools to manage digital tickets and season passes, athletic websites, fundraisers, and more. It simplifies the daily workload while strengthening connections with parents, students, and communities. Backed by fast, knowledgeable support, Eventlink® is the One Spot software built to serve schools and athletic departments. For more information, visit Eventlink® at https://eventlink.com/.
About the National Interscholastic Athletic Administrators Association (NIAAA)
The NIAAA is an accredited organization and is the professional organization for interscholastic athletic administrators. Based in Indianapolis, IN, the NIAAA’s mission is to provide professional development options for directors of athletics, and to enhance the athletic administration profession. With a current individual membership of over 16,500, the NIAAA consists of member state athletic administrator associations in the 50 states, the District of Columbia, as well as internationally. For more information, visit the NIAAA website at https://niaaa.org/.
