
Building Solid Athletic Program Relationships
January 1, 2025
Student Leadership: Developing Tomorrow’s Leaders Through Athletics
February 6, 2025As an athletic director, you do more than manage schedules and budgets. You set the tone for your program. Sometimes, that means playing referee to ensure every student-athlete has a safe, healthy, and positive environment.
Creating a Safe and Respectful Team Culture
Bullying, hazing, and harassment have no place in sports, yet they still happen. You might hear excuses like, “It’s just a joke,” “It’s a team tradition,” or “They don’t mind.” But the truth is, these behaviors can be humiliating, dangerous, and even life-threatening. Your role is to recognize them, stop them, and eliminate them from your program.
Call It What It Is
Let’s be clear: there’s no sugarcoating these behaviors. They happen in middle schools, high schools, and colleges across all sports and genders. Understanding the difference between them is the first step to stopping them:
Bullying
Bullying happens when someone repeatedly mistreats another person through words and/or actions. In sports, it can show up as insults, intimidation, or even just shutting someone out of the team dynamic.
Hazing
Hazing is a degrading or humiliating ritual designed to initiate someone into a group or team. Even if the person “agrees” to it, it’s still inexcusable and damaging. It may seem like an outdated issue, but the Hazing Prevention Network reports that an estimated 1.5 million high school students experience hazing yearly.
Harassment
Any form of intimidation, coercion, or pressure based on race, religion, gender, disability, etc. is considered harassment. This includes insults, offensive jokes, and inappropriate images. No matter how it happens, it has no place in your strong, supportive athletic program.
Step In and Stop It
The moment you see bullying, hazing, or harassment happening, step in. Don’t ignore it, brush it off, or assume it will stop on its own. Set the standard that this behavior is unacceptable and will come with real consequences.
It’s not always easy. Some students will try to keep it hidden. Others will say it’s “not a big deal.” That’s why you have to treat it as a big deal. Others look up to you, so lead by example, enforce the rules, and make sure no one gets away with mistreating their teammates.
Eliminate It for Good
Stopping bad behavior is one thing, and creating a culture that prevents it is another. Here’s how you can set the foundation for a respectful, team-first environment.
Create a Zero-Tolerance Policy
Clearly define what bullying, hazing, and harassment look like and what the consequences are. Create a no-tolerance zone, then communicate it continually.
Educate Players, Parents, and Coaches
Don’t just assume they understand. Talk about it in team meetings, preseason training, and one-on-one conversations. Make sure captains and leaders take the message to their teammates.
Keep It Real
Use real-life examples, statistics, and stories. Talk about the devastating consequences of hazing injuries, suicides linked to bullying (if age-appropriate), and the legal risks for students and schools.
Get Student-Athletes Involved
Host workshops where they can role-play different scenarios, brainstorm positive team traditions, and learn how to stand up for teammates. Empower them to be part of the solution.
Be Present and Stay Aware
Pay attention to team dynamics. Encourage coaches to listen to locker room talk, keep an eye on social media, and be aware of gatherings outside of practice. Prevention starts with active leadership.
It Starts with You
A strong athletic program isn’t just about wins and losses. It’s about the culture you build. As an athletic director, you set the expectations for respect, inclusion, and teamwork. The buck stops with you. Make sure your athletes, coaches, and parents know where you stand. Then, back up your words with action. Creating a safe and positive sports environment doesn’t happen by accident. It happens when great leaders like you take a stand.
Questions to Think About
- How can you encourage student-athletes to take the lead in stopping bullying, hazing, and harassment?
- When and where will you talk about this throughout the season?
Keep Everyone on the Same Page with Eventlink®
A zero-tolerance policy only works if everyone (coaches, athletes, and parents) knows about it. An athletic website keeps policies, schedules, and updates easily accessible. With Eventlink, you can create a central hub to keep your audience informed and expectations clear.
Eventlink® is the best-in-class software for schools and athletic departments. Trusted by schools nationwide, Eventlink is the go-to tool for Athletic Directors, coaches, administrators, parents, and students to manage day-to-day activities for each season. Eventlink streamlines game and practice schedules, e-contracts, facility management, digital tickets, athletic websites, and more. It simplifies the workload for schools and athletic departments while providing a user-friendly ‘One Spot’ platform to connect with their parents, students, and community.